Informed Delivery®
Informed Delivery is a feature that provides enrolled USPS customers the option to see a digital preview of their incoming mail. If the recipient is enrolled in this service, they will see a preview of the mail-piece, as well as any ride-along information included in the order.
By incorporating Informed Delivery into direct mail marketing, users can enhance their campaign with a digital touchpoint; creating a powerful omnichannel marketing strategy.
Why use Informed Delivery?
Boost Campaign Engagement
Offering a digital preview enhances visibility and creates anticipation for your campaign, leading to higher open rates.
Enhance Brand Visibility
Customize the “Display Name” and include a “Ride-Along Image” for increased brand exposure and messaging.
Track Performance
Enhance the overall impact of the mail piece and encourage recipients to take action by including a clickable ride-along image.
Omnichannel Strategy
Monitor the effectiveness of the campaigns and make data-driven decisions for future mailings based on tracking ride-along clicks.
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Did You Know?
According to data collected by eCommerce Fastlane, brands using three or more channels in a campaign earned a 287% higher purchase rate than those using a single-channel campaign.
Read more about the benefits of Omnimarketing in our blog:
6 Benefits of Multichannel Marketing for Your Business
Key Features of Informed Delivery
By offering a digital preview of your mail piece, you can significantly increase customer awareness and interaction, ensuring your brand stays top of mind.
Custom Display Name
Personalize the recipient’s experience and boosts brand recognition, making each communication more impactful and memorable for your audience.
Ride-Along Image
Include a digital ad under your mail piece, linked to a custom URL or Xpresslinks. Our Xpresslinks option can generate a custom URL to help you capture digital leads effectively.
Performance Tracking
Gain valuable insights by tracking clicks on the Ride-Along Image.