Home Valuation Marketing

The Lead Gen Tool that Empowers Homeowners with Insightful Valuations and Market Comparisons

Discover the true worth of any home with our new cutting-edge valuation tool. HOME VALUATION provides homeowners with accurate, up-to-date insights on their property’s current value, along with historical valuations extending back up to two years in the past.

1. Property Information

When the page loads, the target address will be displayed over a satellite image of the property.

There will also be a count of bedrooms, bathrooms, and square footage.

2. Historical and Current Valuation Graph

When the page loads, the target address will be displayed over a satellite image of the property.

There will also be a count of bedrooms, bathrooms, and square footage.

3. Comparable Homes in the Area

Below the home value data, there are a varying number of comparable homes within a 5-mile radius. These comparable homes can be sorted by:

• Distance (from closest to furthest)
• Value (from closest $ to furthest $)
• Sold Date (from closest to today’s date to furthest)
• Square Feet (from closest sqft to furthest)
• Bedrooms (from lowest number to highest number)

It is important to note that comparable homes are calculated by looking at several different pieces of data and excluding ones that are not comparable by certain metrics, like # of bedrooms, value, and square feet.

4. “Contact Agent” Call-to-Action

The homeowner is prompted to enter their First Name, Last Name, Email Address, and Phone Number, which will be included in the lead notification email that the realtor will receive.

In mobile view, there is a contact form that is ‘stickied’ to the bottom of the viewport and will stay there regardless of where the user has scrolled to on the page.

In desktop view, the contact form call-to-action is located in the top-right corner of the page.

5. Lead Analytics Dashboard

The Lead Analytics Dashboard is a tool that provides a visual representation of key metrics related to a users leads and potential clients. This dashboard allows agents to track and analyze data such as lead sources, conversion rates, follow-up activities, and overall performance.

Any order with recipient-level QR code scans, Informed Delivery® clicks, and/or contact form submissions via Xpresslinks will appear in the Dashboard.