3 Ways AI Can Help You Be a Better Marketer

1. Freshen Up Your Marketing Messaging with AI

For every social media post, print advertisement, or mailer you write, do you feel like you’re saying the same thing over and over again? Staying true to your brand messaging is important, but that doesn’t mean it couldn’t use a little sparkle. Try starting a chat with AI to develop some new marketing copy ideas. Be as general or specific as you’d like. Here are two examples:

Actual prompt given to ChatGPT:
Write a message for a direct mail marketing letter for a home health services company emphasizing our care for our clients.

Actual Response:
Why Choose [Your Company Name] for Home Health Services?

• Compassionate Care: Our caregivers are not just highly trained professionals; they are also compassionate individuals who genuinely care about your well-being.
• Customized Care Plans: We understand that everyone’s needs are different. We create personalized care plans to ensure you receive the exact support you require.
• Quality, Trusted Services: We have a long-standing reputation for delivering high-quality home health services. You can trust us to provide the best care.
• Independence and Dignity: We promote independence and respect your dignity while providing assistance with daily activities, medications, and more.
• Safety First: Your safety is our priority. Our caregivers undergo thorough background checks, and we follow strict safety protocols to keep you protected.
• Family-Centered Approach: We involve your family in the care process, ensuring everyone’s peace of mind and involvement in your care.

Whether you need assistance with personal care, medication management, companionship, or other home health services, [Your Company Name] is here to support you every step of the way. Experience the difference that genuine care can make in your life.

---

Actual prompt given to ChatGPT:
Give me 5 variations on the sentiment: As an experienced real estate agent, I am her to help you find the best home for you whenever you need it.

Actual Response:

• “With my years of real estate experience, I’m always available to assist you in discovering your ideal home, no matter the time.”
• “You can rely on my extensive real estate knowledge to guide you towards your perfect home, whenever you’re ready.”
• “Whenever you’re in the market for your dream home, know that as a seasoned real estate agent, I’m here to support you every step of the way.”
• “As an experienced real estate professional, I’m dedicated to helping you find your dream home at your convenience.”
• “Rest assured, I’m here as your trusted real estate partner, ready to assist you in finding the best home for your unique needs whenever you’re prepared to start your journey.”

This messaging took just seconds to create. If the first response the AI language model gives you is too long, too short, or just misses the mark for your brand, you can simply regenerate a new response or try a differently worded prompt to see if you get better results the next time. It’s a good idea to use AI responses as a jumping off point, adding your own flourishes to make sure the copy is in your brand voice and has a human quality to it.

2. Use AI to Create Copy Variations for A/B Testing

You’ve probably heard of the benefits of A/B Testing for marketing, where you test a control piece, such as a postcard, against another postcard with one variation to see if it performs better.

AI can automate and optimize A/B testing of different content variations, such as headlines, images, and calls-to-action. Simply copy and paste your original postcard copy into the AI chat box and ask it to create alternatives. This allows you to determine the most effective phrases that will inspire your customers to take action.

Actual prompt given to ChatGPT:
Write two Calls to Action for A/B testing based on asking customers to try our new product.

Actual response:
Certainly! Here are two Calls to Action for A/B testing based on asking customers to try your new product:

Version A:
“Experience Our New Product Today – Try It Now!”

Version B:
“Discover the Difference with Our New Product – Give It a Go!”

3. Brainstorm Marketing Strategies Using AI

Think of conversational AI as an extension of your marketing team. If you’re a one-person show, this can be especially helpful! Use it to brainstorm new marketing ideas for different seasons of the year and for different circumstances in your industry’s market. You may stumble upon a great new idea. For example:

Actual prompt given to ChatGPT:
Give me 3 ways to market my small business in my local community.

Actual response:

• Local SEO and Online Presence:
  • Google My Business: Optimize your Google My Business listing with accurate information and encourage customer reviews.
• Community Engagement and Networking:
  • Attend Local Events: Participate in community events and expos to meet potential customers and build relationships.
• Word-of-Mouth and Referral Marketing:
  • Encourage Customer Reviews: Ask satisfied customers for online reviews on platforms like Google and Yelp to build trust and attract more customers.

Conclusion: These three examples on how AI can help you be a better marketer are just the tip of the iceberg. Now that you’ve introduced yourself to your newest algorithmic friend, don’t be afraid to test out the limits of how you can grow your marketing expertise with AI.