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Jump to Automated Property Marketing
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Amplify Your Reach with Digital Marketing Advertising

Boost your omnichannel marketing strategy by combining direct mail and print marketing with digital touchpoints for a stronger, more impactful campaign.



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Home Valuation

Our Home Valuation product offers a valuable service that allows real estate agents to target leads via multiple channels, giving them their home’s current valuation, along with historical valuations extending back up to two years in the past.  

The recipient accesses their home valuation by scanning a QR code on a Home Valuation postcard or by clicking a link in their Informed Delivery email. The homeowner then visits the home Valuation page where they can view satellite imagery and property information, their current and historical property valuation graph and map. Recipient can complete a contact form and information will then be sent to real estate agent to follow up on the lead.   

 

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QR Code Tracker 01

QR Code Tracking

One of the more powerful lead generation tools that Xpressdocs has developed is the tracked QR code. Every time a QR code is placed on a printed product, the QR code that is generated includes several unique elements that contain specific information about the order itself. This allows us to track who scanned it and when, among other useful data points.

There are 4 types of QR codes that we offer in the Xpressdocs platform:

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Vcard

Contains a contact record that can interact with most mobile phones and PCs. When scanned, the scanner is prompted to add the contact information contained in the QR code. This commonly includes a name, phone number, email address, and website URL.

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Client-Supplied URL

Redirects to whatever URL the user indicated when customizing their product.

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Home Value

Redirects to Xpressdocs’ Home Value page. If the QR code is printed on a mailed order, then each recipient’s QR will contain their respective home address information, so that when they access the Home Value page, their address will be pre-populated on the page.

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Xpress Links

Redirects to the page that Xpressdocs hosts for every order, showing proofs, agent headshot, contact info and blurbs that agent can customize for each order.

Schedule Ahead for Success

With our scheduling tool, your users can plan campaign deliveries months in advance of the desired send date. This way, they’ll never miss an opportunity to keep your brand at the client’s forefront of their mind. 

 

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FB Ads

Facebook Ads

Facebook Ads are now available with Automated Property Marketing from Xpressdocs! We make finding new buyers effortless by helping you create impactful marketing by using your listing feed and event triggers already set up in your Xpressdocs account.

Our key features allow you to:

  • Run a Facebook Ad using the same photos and listing information as your direct mail campaign, providing additional impressions to your target buyer.
  • Change, cancel, or make updates to your Facebook Ad directly from your Xpressdocs account.
  • Receive an Ad Summary that includes performance metrics after each campaign.

 

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Social Sharing

Social Sharing is now available with Xpressdocs!

Social sharing is a new convenience feature that streamlines your marketing efforts and optimizes your social media strategies by making all the tools you need accessible right in your storefront. 

Saves time and effort in creating social media content with our extensive library of customizable smart templates and the ability to track social engagement with each post 

Key Features Include:

  • Share to all supported platforms simultaneously, i.e., Facebook, Instagram, LinkedIn, and Twitter. 
  • Check insights and metrics of shared posts in your social dashboard 
  • Options to schedule, reschedule, cancel, or delete already shared posts 

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XD+ Subscription Service

A blend of customer benefits and cost savings for our loyal customers, XD plus is a great deal, especially the annual $99 subscription! The savings from the free business cards and sale discounts alone could cover the cost of your subscription. Plus, the savings from free shipping and mailing lists add up quickly.

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Plans for a company-paid subscription are available



Pricing
Informed Delivery Phone3

Informed Delivery®

Informed Delivery is a feature that provides enrolled USPS customers the option to see a digital preview of their incoming mail.

  • Custom Display Name: Personalize the recipient’s experience and boosts brand recognition, making each communication more impactful and memorable for your user’s audience.
  • Ride-Along Image: Include a digital ad under your mail piece, linked to a custom URL or Xpressslinks, our custom URL option designed to capture digital leads.
  • Track Ride-Along Image Performance: Gain valuable insights by tracking clicks on the Ride-Along Image.

 

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